Mārupe-based company MADARA Cosmetics has announced its new startup project called Selfnamed. The company has raised 350K euros to launch the project in the print-on-demand industry. It offers enterprises to start their own business for organic or natural cosmetic products. The platform Selfnamed allows users to customize their logo and design during their ordering process thanks to the design studio that the platform provides. The brighter sight is that the products also come with COSMOS natural and/or organic certification.
AS MADARA Cosmetics starts a print-on-demand business
AS MADARA Cosmetics continues to strengthen its position as one of the most innovative and sustainable cosmetics manufacturers in the region and has invested EUR 350,000 to launch a new start-up project in the print-on-demand industry. This will provide the opportunity for clients to start their own natural and/or organic certified cosmetics line or order products with their own brand logo and personalized design through a self-service cosmetics private label web platform – Selfnamed.
The Company’s experience and know-how in natural and organic cosmetics product development and post-processing and e-commerce have allowed it to offer a unique product assortment for face, body, and hair care with minimum order quantities as low as 1 piece per product. A unique feature of the products will be retaining the COSMOS natural and/or organic certification. The self-service experience will include a design studio with drag-and-drop features that will allow placing the user’s brand elements into label and box layouts.
The print-on-demand platform “Selfnamed” is providing an opportunity to clients to start their own natural and/or organic certified cosmetics line or order products with their own brand logo and personalised design. A unique feature is that products are retaining the COSMOS natural and/or organic certification. The self-service experience includes a design studio with drag-and-drop features that allows placing the user’s brand elements into label and box layouts. Market research shows that in the cosmetics industry such platforms do not currently exist.
About MADARA Cosmetics
MADARA Cosmetics was founded in 2006 and has become one of the leading manufacturers of cosmetics in Northern Europe and the leader in Latvia. The cosmetics brand MÁDARA represented by the company is a pioneer in the segment of natural beauty care and make-up cosmetics in Latvia. In 2016 and 2017, the company ranked in the Top 10 of the Most Reputable Companies of Latvia. At the beginning of 2017, the limited liability company was transformed into a joint-stock company.
Since November 2017, the company’s shares have been listed on the “Nasdaq Baltic” alternative market “First North”. The company has been awarded the European “Role Model” award of the “SME Star Awards 2018” organized by the European Parliament in Brussels for small and medium companies. In 2019, the company received the Excellence Award at Nasdaq Baltic Award 2019 and is one of the companies that rings the bell of the trading session on the Nasdaq Stock Exchange in New York. At the end of 2020, the idea of AS MADARA Cosmetics gained worldwide recognition and won the World Intellectual Property Organization (WIPO) award WIPO IP Enterprise Trophy.
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